Nippy’s Plus Protein & Fibre is a 500mL range of reduced-fat flavoured milks delivering 30g of protein, added fibre, and no added sugar. The range offers a 10:1 calorie-to-protein ratio and a functional twist on a Nippy’s classic. High in protein, fibre, and calcium, it’s designed for consumers who want more from their everyday flavoured milk.

Protein Is Powering Dairy Growth: Protein has moved well beyond the gym and into the everyday grocery basket, becoming one of the most sought-after nutrients in modern diets, driven by growing awareness of its role in muscle maintenance, satiety, and overall health. With gym participation and active lifestyles continuing to rise, around 60% of consumers are actively trying to increase their protein intake, and the ready-to-drink protein beverage category has grown more than 70% in recent years, reflecting strong demand for convenient, functional nutrition.

For retailers, high-protein dairy drinks present a clear opportunity to capture this trend—driving incremental category growth, attracting health-focused shoppers, and encouraging trade-up into higher-value dairy products. Stocking high-protein options ensures your dairy set meets the evolving expectations of today’s protein-aware consumer.