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Italianavera logo

These tomato cans look like they’re about to hit the catwalks of Milan – stylishly packaged in colourful labels, they’re worth buying just to decorate your kitchen with. But true beauty come from within, and we’re smitten with Verapop because of what’s on the inside: premium quality, organic Italian tomatoes, field-selected and processed just hours after harvest. This high quality organic brand is created with all the passion and attention to detail that you’d expect from a founder who was born and raised with a family tradition of growing and processing tomatoes. Verapop is based in Compania, Italy’s premier tomato growing region.

The range includes specialty varieties known for incredible flavour: from the longer and thinner San Marzano plum tomato renowned from its balanced flavour combining sweetness, intensity, and perfect acidity, to the Datterino tomato with it’s exceptional sweetness.

  • Organic
“Sure, Verapop radiates shelf appeal … but you’ll REALLY fall in love after you open the can.”

Explore the product range

Product variety, size, and units per carton

FlavourSizeCtn Qty
Italianavera veropop Tomato Traditional Peeled400gr24
Italianavera veropop Tomato Passata Puree400gr24


12 Aitken Way
Kewdale WA 6105


+61 (0) 8 9350 6949